LA ROCHE-POSAY
SLIP, SLOP, SIM
Oddly enough, sunbathing has become a very popular pastime for players in The Sims 4 Island Living game and recently, we’ve seen far too many burnt Sims running around. As sun safety experts, this hurts our soul. So it’s time to step in and show up – in virtual form.
Currently, there aren’t any branded sunscreen lotions within the game, and players protect their characters from UV damage by simply clicking on them once every 12 hours. So our first step is to rewrite this rule and remind gamers to re-apply every 2 hours.
Next, we’ll integrate our products across in-game supermarkets and reward players for purchasing these with real-world discounts. Finally, our Twitch influencers will share this promo with their followers whilst our very own 'Simfluencer' educates a broader audience on IG and TikTok about the La Roche-Posay product range.
By playfully guiding gamers about sun smart behaviour, we can educate them about the very real-world dangers of sun tanning.
