A FUN WAY TO TEST FRIENDSHIPS
HOLEY MOLEY
“It’ll be fun”, they said. Ever lost yourself (and your senses) in a ‘harmless’ game amongst friends? Of course you have, we all have. And this campaign is here to remind us of that silly banter, frivolity and friction that so often accompanies a brag-worthy performance.
Running across online, digi, OOH and social, this campaign successfully wrote a new chapter for FUNLAB’s Holey Moley – a place where friendships, acquaintanceships and even romantic relationships, are put to the test!
Although it copped a beating on Campaign Brief, we still like it.
