THE SOLO PROJECT
VODKA CRUISER
To defend their #1 title, Vodka Cruiser needed to create a buzz beyond just its booze. And when we looked at female enjoyment, there was one noticeable contributor that got very little airtime: Masturbation.
As a brand that’s always championed female fun, Vodka Cruiser wanted to change the culture of silence around this particular topic and help shift the self-pleasure stigma. But to do so, they needed to create A LOT of noise.
Presenting The Solo Project: A fame-building initiative that saw pop royalty, The Veronicas, 'go solo' in an effort to empower women to do the same and celebrate self-pleasure.
Because life’s more fun when you play with yourself.
After The Veronicas announced their ‘solo careers’, we amplified their message on social via an educational partnership with leading sexologist Chantelle Otten. Later, we produced a vinyl of the two singles – directing all profits towards women’s sexual health research.
